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As your business grows from start-up to regional player and beyond, you may be reluctant to embrace what you see as the inevitable “corporatization” of your enterprise—the transition from feisty upstart fueled by passion to a complex organization with carefully delineated responsibilities and commitments. Many business owners resist this Gear Shift, and as a result, their enterprises suffer and may even fail.
This easy-to-read and entertaining book offers stories that contain valuable lessons that no business owner can afford to ignore. The stories feature people who are trying to grow their business, keep stakeholders happy, and not lose their sanity—all by slightly shifting gears.